| Reformer to include Star | Back
transcription of a page 1 article in the 12 Apr 1934 issue of
The Waterford Star newspaper.
Star will be incorporated
The Pearce Publishing Co. Ltd. desires to make an important announcement in connection with the future publication of the Waterford Star.
Commencing next week the Star
will be incorporated in the
We are not discontinuing the Star,
as the name will be continued
The principal reason for the
change is that we desire to furnish
The Observer will be published and delivered to Star readers every Tuesday morning and the Reformer-Star on Thursday afternoon of each week.
There will be no increase in
subscription price, as the two papers
Each paper will have a circulation
of upwards of 5,000 copies,
This change, as outlined above, is
not being made without serious thought on the part of the present
publishers. The Star has been published by the Pearce family for
nearly sixty years, have been founded in June, 1874, by P. J. Pearce and
continued by the late
With the changing time, however,
has come a demand for a more comprehensive and faster news service. Paved
highways, the telephone and the motor car have speeded up the trend of
modern life. Whereas for many years, Star readers were content with
Through the medium of two
county-wide publications, issued from
While both papers will be published in our Simcoe plant, the office and printing plant of the Waterford Star will continue to do business as at present. Subscriptions and classified and display advertising will be received here. The printing machinery will continue to be at the service of patrons and prompt executions of all orders is guaranteed.
The present manager of the Star, C. P. Pearce, will divide his time between Waterford and Simcoe, continuing to make his home here for the present at least.
We would stress the fact that we are taking this important step in the history of journalism in Norfolk County at a time when economic conditions are not the best. We do so in the belief that the improved news service will be appreciated by present Star subscribers, many of whom are no longer in a position to afford a daily newspaper.
In connection with the tabloid, it is interesting to note that the name of The Norfolk Observer is that of the first newspaper ever published in Norfolk County, or for that matter in any part of Southern Ontario. It was founded and edited by William Mercer Wilson, the most noted public figure of his day in the county.
The tabloid is not new in weekly or daily newspaper circles, in fact some of the most successful dailies across the border are published in this form. Many weeklies are also adopting the dress. It is of very convenient size for reading and it enables the editor to departmentalize news and features very handily. The Norfolk Observer will devote its attention to the entire county and readers may expect to find in its columns concise paragraphs of news events from all parts of Norfolk.
Naturally the Thursday paper, of
which the Waterford Star will form an important part, will continue
to be the chief publication. We hope to maintain the reputation built up
in the past by The Reformer and The Star and to give the
necessary leadership in promoting a greater era of prosperity throughout
Copyright 2012 John Cardiff