Local History | 1927 Model A | Back
A lightly edited transcript of an article published on page 1 of the 15 Dec 1927 Simcoe Reformer.

Henry Ford's New Creation 
Makes Its Bow to Norfolk

New Model A reached Simcoe last evening
Given a Road Test this morning
Marvelous ability to meet any demand made
Mayor, Chief of Police, Pressman have joyride

The New Ford is here, and all who have seen it are unanimous in their verdict that nothing that has been said in the advance notices of Henry Ford's latest contribution to the motor world has been over-stated. The car itself is even more wonderful that the published photographs would lead one to suppose.

The model in Mr. W. H. Youngs' show room is the Sports Coupe with rumble seat, and even early this morning a good-sized crowd had gathered to look it over. 

Around 8.30 the demonstrator, Mr. Walter Bradley of the Ford Motor Company, arrived at the garage and after a preliminary exhibition of starting and stopping on the garage floor, Mayor Austin, Chief of Police Muir and The Reformer man were invited to step in for a road demonstration. 

All abroad, and in a trice the snappy little machine had slid out onto Colborne Street. From then on the passengers were give a ride such as none of them had ever experienced before.

Asked by the pilot what the speed limit in Simcoe was, the Chief rashly replied "The sky, so far as I am concerned." Mr. Bradley took him as his word.

Out onto the Norfolk highway the car sailed and gathered speed at a rate that fairly took one's breath. Soon after crossing the tracks the little wonder car was hitting 63 miles an hour and doing it with an ease and comfort to passengers that was amazing.

Every demand of the driver was met with instant response by the machine, and through it all held the road in a manner that would hardly be expected of a car twice its weight.

Returning, Mr. Bradley demonstrated the ability of his charge to hold the road under the most adverse conditions. From side to side of the road the passengers were driven at 45 miles per hour, and still this masterful Ford production gripped the pavement with all fours, with not the slightest sense of feeling on the part of those aboard that it would overturn.

At the intersection of Colborne and Stanley Streets the ease with which the car could be turned was demonstrated and here Mr. Bradley's "fares" were spun around until they were on the verge of dizziness.

Next the machine was shot over curbs and boulevards, and took these obstacles with the same precision and ease that it traveled the level road.

The final thrill for the passengers -- and it might be said the final triumph for the machine -- came when Chief Muir was asked to direct the drive to the roughest road in town. 

We do not know whether the road traveled was the roughest Simcoe can boast of, but it certainly afforded opportunity to demonstrate when the car could do under bad road conditions.

Down Sydenham Street and up Pond through frozen mud at 45 miles per hour, taking sharp turns with amazing ease satisfied all that the New Ford would meet every demand that the most exacting driver could make.

On returning to Mr. Young's showrooms, the place was found to be fairly crowded with people anxious to look the long-awaited Ford creation over, and ever the severest critic had nothing but praise for the New Car.

In outward appearances the car, which has a wheel base of 103.5-inches and an all steel body, presents a long, low, rather racy appearance. Smooth lines and carefully rounded curves produce an automobile that is pleasing to look at. Five steel-spoked wheels and front and rear bumpers add their note of distinction.

Words are somewhat useless in trying to paint a picture of the car. It has just that touch of individuality that make it stand out to advantage either when it is on the road or parked before the front door. There are any number of color combinations to be had in six body styles: Tudor, Fordor, Coupe, Sports Coupe, Phaeton, and Sports Roadster.

The new four-cylinder motor is a triumph of Henry Ford's engineering ingenuity. It has a rated horsepower of 24.03, but it actually develops 40 horsepower when the engine is going at the rate of 2,200 revolutions per minute. That is practically double the power of the old car.

The motor will carry the car along at 60 miles per hour for hour after hour without overheating or showing signs of strain. No matter what the speed, the car rides smoothly.

Not only may the high speed be attained and maintained, but the gasoline consumption is low. Thirty miles to the gallon is given as a fair average, but the careful driver can secure many more miles that that to his gallon of fuel.

The new car has a gear shift. Three speeds forward and one reverse are operated by a gear shift lever with standard movement. That is a question that has always been asked by those interested in the new car. They did not like the old system of changing gears with a foot pedal. They wanted the ordinary clutch and lever. They get it with the new model. And the gear shifts silently and easily.


[Compiler's Comment: After 18 years of Model T Fords, The Model A replaced it in Dec 1927. The Model A sold for $500(us) to $1200(us). Rearview mirror and a heater cost extra.] -- also see Model A ad from the same issue.

Copyright 2015 John Cardiff